Music Industry Internships

By Lori Spencer

 

Many of today’s music industry experts originally began their careers as college interns. Music industry internships provide invaluable experience for young aspirants and offer a chance to learn the ropes of the music business. Types of music industry internships vary widely, from performing clerical tasks to working in promotions and marketing, or recording studio apprenticeships. Perks and bonuses may include free concert tickets and the opportunity to meet famous musical artists. Not all the work is glamorous, however; interns are frequently assigned menial jobs such as running errands, fetching coffee, answering phones and cleaning up the studio after hours.

Music industry internships can be the key that opens doors in a business that is notoriously difficult to break into. College students typically…(cont’d)

 

Read the whole story here: http://www.wisegeek.com/what-are-the-different-types-of-music-industry-internships.htm

Legal Questions About Recording TV Programs

By Lori Spencer

 

The landmark 1984 U.S. Supreme Court decision in Sony Corporation v. Universal City Studios (more widely known as the Betamax case) established the legality of home video recording. The court ruled that home VCR use did not infringe the rights of copyright holders, and that the plaintiffs would not suffer a substantial loss in profits because of home video recording. In this case, it was decided that recording a TV program for later home viewing met the “fair use” standard.

The ever-changing landscape of digital technology presents new legal questions for copyright holders and consumers alike. We’ll tackle a few of the most frequently asked ones.

Read more: Legal Questions About Recording TV Programs | eHow.com http://www.ehow.com/list_7391290_legal-questions-recording-tv-programs.html#ixzz1g8rTvUc6

How to Break Into the Radio Industry

By Lori Spencer

Radio has always been a competitive and challenging industry to break into, even more so in the age of media consolidation. Jobs that pay well are few and far between, often requiring relocation to a city far from home. Computer automation of radio stations means less airtime available for live personalities. The frequent turnover of station management and format changes presents little job security; typically an entire staff is let go when a radio station changes hands. Despite these drawbacks, if you still want to become a radio programmer, there are some time-tested methods for getting your foot in the door.

Although a college degree is not necessarily required to become a radio programmer…

Read more at http://www.wisegeek.com/how-do-i-become-a-radio-programmer.htm

Programming a Country Music Radio Station

By Lori Spencer

Programming a country music radio station is a challenge these days, radio programmers agree. What programmers can’t seem to agree on, however, is a format. While some DJs, program and music directors say this fluidity signals a healthyperiod of growth for country radio, traditionalists warn that playing too many crossover artists dilutes the brand. The good news for country radio today is that programmers have greater freedom in creating and defining their station’s unique sound. Whether playing traditional country or blazing new trails…

Read more: How to Program a Country Music Station? | eHow.com http://www.ehow.com/how_8419816_program-country-music-station.html#ixzz1N1C2XEhC

Get Paid to Be a Broadcaster

Make no mistake about it — the broadcast industry has changed significantly in the past two decades. Media ownership is now consolidated into fewer hands, major media outlets are suffering budgetary woes, automating programming, and cutting jobs. The Internet has revolutionized broadcasting as we know it, offering news and entertainment options galore with the click of a mouse. The programming consumers once paid for is now readily available for free online. As a result, many professional broadcasters now find themselves working for much smaller salaries, if they can find work at all.

While the broadcaster is in no immediate danger of becoming an endangered species….

Read more: How Do I Get Paid From Broadcasting? | eHow.com http://www.ehow.com/how_8415598_do-paid-broadcasting.html#ixzz1N1B6A1KJ

How Do I Become an Advertising Coordinator?

By Lori Spencer

To become an advertising coordinator, you should gain a thorough knowledge of advertising through various media, effective sales techniques, and customer service and communication skills. Experience in radio and television, print or Internet media, market research, public relations, marketing and promotions are also desirable. An advertising coordinator needs to work well with a team, manage budgets, and deliver ad campaigns that live up to a client’s expectations. As this job often involves working in a high stress, deadline oriented environment, the ideal advertising coordinator will be able to multitask and juggle several accounts simultaneously.

Continued at http://www.wisegeek.com/how-do-i-become-an-advertising-coordinator.htm

Promoting the Art and Culture of Your Community Globally

By Lori Spencer

 

No matter where you live, something about your community makes it unique. Perhaps your town was once the site of a significant historical event. Maybe a president or famous celebrity hails from your city, or you currently have notable artists in residence. It might be the music, museums, culture, food, or indigenous people who put your hometown on the map. Whatever it is, you may want to tell the world about this special place and encourage people to visit…

Read more: How to Promote the Art & Culture of a Community Globally | eHow.com http://www.ehow.com/how_7369606_promote-art-culture-community-globally.html#ixzz1g8swgpn2

 

 

How to Sponsor a Show on Public Radio International (PRI)

By Lori Spencer

 

As commercial radio stations continue to lose listeners to satellite and Internet radio, public radio’s listener base remains strong. Traditionally public radio listeners are very loyal to their local public radio stations; they donate during annual fund drives and patronize the station’s sponsors. They also tend to be college educated and rather affluent. If your business is looking to target the 35-64 age demographic and households making $75K+, public radio is an excellent place to spend your advertising dollar.

Public Radio International (PRI) — not to be confused with National Public Radio, or NPR — is a network that provides programming to local public radio stations. Here’s how to reach PRI’s global network of affiliates through underwriting.

Continues at http://www.ehow.com/how_7476709_advertise-public-radio-international-pri.html

How to Add Streaming Music to a Website

By Lori Spencer

 

When visitors come to your website, you may want to give them something to listen to while they browse around. By adding streaming audio, you can share your favorite songs, or perhaps even play some samples of your own original music.

There are several free services available that allow you to create custom MP3 music players and add them to your website. You can use Project Playlist. Playlist allows users to stream their own tracks or legally use copyrighted music from major record companies like Universal, Sony Music Entertainmentand EMI.

Read more: How to Add Streaming Music to a Website | eHow.com http://www.ehow.com/how_6909815_add-streaming-music-website.html#ixzz1gDtbaH21