By Lori Spencer

 

As commercial radio stations continue to lose listeners to satellite and Internet radio, public radio’s listener base remains strong. Traditionally public radio listeners are very loyal to their local public radio stations; they donate during annual fund drives and patronize the station’s sponsors. They also tend to be college educated and rather affluent. If your business is looking to target the 35-64 age demographic and households making $75K+, public radio is an excellent place to spend your advertising dollar.

Public Radio International (PRI) — not to be confused with National Public Radio, or NPR — is a network that provides programming to local public radio stations. Here’s how to reach PRI’s global network of affiliates through underwriting.

Continues at http://www.ehow.com/how_7476709_advertise-public-radio-international-pri.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s