By Lori Spencer


As commercial radio stations continue to lose listeners to satellite and Internet radio, public radio’s listener base remains strong. Traditionally public radio listeners are very loyal to their local public radio stations; they donate during annual fund drives and patronize the station’s sponsors. They also tend to be college educated and rather affluent. If your business is looking to target the 35-64 age demographic and households making $75K+, public radio is an excellent place to spend your advertising dollar.

Public Radio International (PRI) — not to be confused with National Public Radio, or NPR — is a network that provides programming to local public radio stations. Here’s how to reach PRI’s global network of affiliates through underwriting.

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