By Lori Spencer


For musicians, bands and songwriters, radio airplay is a must. Whether terrestrial or on the web, radio can introduce thousands of potential new fans to your original music and help fill seats at your gigs. Unsigned artists often have a difficult time getting airplay on commercial radio stations, which are tightly formatted and generally only play releases from major label acts. Most indie and local music is relegated to non-commercial stations, Internet radio, and “Local Licks” shows on commercial stations.

One way to increase airplay is to cultivate relationships with D.J.’s. If a highly-rated disc jockey likes your music, you’re likely to get more on-air plugs, interviews, and invitations to play at radio station events. All of this adds up to a bigger fan base, concert ticket and record sales…


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