By Lori Spencer

To become an advertising coordinator, you should gain a thorough knowledge of advertising through various media, effective sales techniques, and customer service and communication skills. Experience in radio and television, print or Internet media, market research, public relations, marketing and promotions are also desirable. An advertising coordinator needs to work well with a team, manage budgets, and deliver ad campaigns that live up to a client’s expectations. As this job often involves working in a high stress, deadline oriented environment, the ideal advertising coordinator will be able to multitask and juggle several accounts simultaneously.

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